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01/27/2021

Target, Levi’s take exclusive partnership home

Dan Ochwat
Executive Editor
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Target and Levi’s are going even more exclusive. The two powerhouse brands have worked together for more than 10 years, including on rollouts such as the Denizen value brand of denim and Levi’s Red Tab brand, both sold exclusively at Target. Now, the two are launching a limited-edition home collection.

The “Levi’s for Target” collection of home goods hits stores Feb. 28, featuring items like tableware, quilts, pillows and more, as well as an expansion of its apparel with a new Levi’s trucker jacket, sleepwear, pet apparel and accessories.

Target and Levi’s worked hand-in-hand to create the collection, aiming for durably made items.

“Strategic partnerships like our work with Levi’s have long been a key part of Target’s success, allowing us to offer our guests the very best national brands alongside our incredible assortment of owned brands,” said Jill Sando, chief merchandising officer, Target. “Through this partnership, we’re able to offer a collection of items guests can’t find anywhere else, with pieces that exemplify the values and design prowess of both the Target and Levi’s brands.” 

Additionally, part of the Red Tab expansion at Target, the retailer will be rolling out curated in-store displays in 500 stores in the fall of 2021.

Target also recently announced a partnership with Ulta Beauty that enabled the cosmetics and beauty retailer to curate a concept shop inside Target stores that may include some exclusive items.

The overall Levi’s for Target collection includes more than 100 items, ranging in price from $3-$150, with most under $25. The products reflect a commitment to sustainability through sustainably certified materials. Items feature recycled glass, and certifications from Fair Trade USA Goodweave and FSC Wood.

“We’re thrilled to be introducing our one-of-a-kind home collection with Target,” said Karyn Hillman, chief product officer, Levi’s. “We immediately connected on our mutual passion for purposeful and timeless design, with sustainability and quality at the core of everything we do. We dialed up the best elements of our two iconic brands and discovered fresh new ways to create truly unique products to be enjoyed for years to come."