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06/17/2021

7-Eleven expands own brand wines with Plot + Point

Two white wines in a Tetra Pak packaging and screwcap top offer consumers a summer wine perfect for the beach or outdoor gatherings.
Dan Ochwat
Executive Editor
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7-Eleven has introduced two summertime white wines in a Tetra Pak container under the store brand name Plot + Point. The packaging with a screwcap top makes it ideal for the beach and backyard parties.

The product comes in a medium-bodied chardonnay with aromas of green apple, pineapple and a touch of oak, and a pinot grigio varietal with citrus notes and flavors of ripe apple and peach.

The California wines carry an ABV around 12% and is available in the chilled cooler in 7-Eleven stores.

Each Plot + Point package carries three glasses worth of wine and the cap makes it resealable to save for later. "When it comes to beverages, 7‑Eleven continues to innovate across all categories, and that includes alcoholic beverages," said Amy Werth, senior director of 7‑Eleven Private Brands. "This year, perhaps as never before, summertime beckons with picnics in the park, outdoor events and backyard barbecues. We wanted to offer our customers great-tasting wine in a portable, unbreakable container that they can take along on their adventures. Best of all, Plot + Point wine proves customers don't have to sacrifice taste and quality for convenience."

Plot + Point joins other wines in 7‑Eleven's wine portfolio, including: Sip Sip Hooray canned wine cocktails, Trojan Horse chardonnay and pinot grigio, Yosemite Road wine and Voyager Point cabernet sauvignon, red blend and sauvignon blanc wines.