Marketing Tactics

Davies has been appointed a three-year term as president of the organization, as it prepares for the Private Label Trade Show’s return to Chicago Nov. 14-16.

The retailer has launched a limited-time assortment of food and beverage products under the Sol Tropical name.

After a COVID-driven hiatus, Kroger is bringing back its Wellness Experience festival in Cincinnati. Attendees bring a Simple Truth or Private Selection nonperishable item to gain access to food samples.

The retailer joined the delivery platform that launched a grocery service last year and the two are celebrating the partnership with a fun, digital video game promotion.

The merchandising audit app and more enhanced the platform to put more tools directly into the hands of its retail clients using the platform.

The organization has a health and well-being report and additional initiatives aimed at retailers looking to expand within the healthy living space.

The inclusive beauty products change how the clean beauty trend is perceived, includes a wide range of skin care and self-care products online and in 3,000 stores.

Two white wines in a Tetra Pak packaging and screwcap top offer consumers a summer wine perfect for the beach or outdoor gatherings.