Stop & Shop has reeled in summertime consumer insights to support the chain’s seafood category.
The Quincy, Mass.-based retailer with more than 400 stores throughout its home state, Connecticut, Rhode Island, New York and New Jersey, studied shoppers to learn more about their seafood preferences, helping to support its exclusive store offerings.
For instance, 95% of respondents said they enjoy eating seafood, and of that group nearly 70% want to know where the seafood comes from. Transparency and sustainability is a growing issue within seafood. Early in the year Stop & Shop took steps to increase the transparency of its seafood sourcing, partnering with the Ocean Disclosure Project to voluntarily report its seafood sources. The retailer said it adds another layer of transparency to what it had already been doing to ensure its seafood was sourced from sustainable and traceable fisheries and farms.