Next month, Aldi will continue its partnership with Alex’s Lemonade Stand Foundation, raising money to help fund pediatric cancer research.
This is the third year the retailer and organization will partner up, having raised more than $3 million for Alex’s Lemonade Stand Foundation so far. This year’s event will run July 14-30 and shoppers will be able to buy exclusive lemon-themed products, with portions of proceeds going to the foundation.
Some of the lemon-themed products include Moser Roth Lemon Chocolate Truffles and a lemonade mix. Last year’s event introduced exclusive lemon-flavored cheeses and lemon-drizzled popcorn.
The money raised at the register will join a corporate contribution from Aldi. The retailer will also help spread the word for customers to go build a virtual lemonade stand to raise money, and arrange for direct donations online.
The virtual lemonade stand is in honor of the foundation’s heritage, which began as a front yard lemonade stand for four-year-old Alexandra “Alex” Scott, who was fighting cancer and wanted to raise money to find cures for all children with cancer. When she passed away at the age of eight, she had reached her goal to raise $1 million. Today, the Foundation is one of the leading funders of pediatric cancer research in the United States and has raised more than $200 million, funding over 1,000 research projects and providing programs to families affected by childhood cancer.