New Aldi items to raise money for pediatric cancer research
For the second year in a row, Aldi is partnering with Alex’s Lemonade Stand Foundation to help raise money for the organization that funds research toward pediatric cancer — and this year’s effort includes exclusive, lemon-themed products with the Alex’s Lemonade Stand logo on the packages.
The campaign runs for two weeks from July 1-14, in all of its nearly 2,000 stores, with a portion of proceeds earned from purchases of the themed products going to the organization, up to $1 million. Products include an assortment of cheeses, baked goods, lemon-drizzled kettle corn, and more.
This is in addition to Aldi asking for customers to build a virtual lemonade stand to raise money, and Aldi arranging for direct donations online, continuing its idea for customers to pay their cart quarter forward, as seen in last year’s effort. (In Aldi stores, customers are asked to pay a quarter to unlock a cart.)
The virtual lemonade stand is in honor of the foundation’s heritage, which began as a front yard lemonade stand for four-year-old Alexandra “Alex” Scott, who was fighting cancer and wanted to raise money to find cures for all children with cancer. When she passed away at the age of eight, she had reached her goal to raise $1 million. Today, the Foundation is one of the leading funders of pediatric cancer research in the United States and has raised more than $200 million, funding over 1,000 research projects and providing programs to families affected by childhood cancer.