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06/23/2021

Academy Sports fires up athleisure trend with Freely

The regional chain added to its Freely store brand of apparel with new styles for summer.
Dan Ochwat
Executive Editor
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private brand activewear collection for the summer.

The expansion includes additional styles for women, continuing a focus on athleisure wear as consumers transition from work to workout. Academy joins retailers such as Big Lots, Dick’s Sporting Goods, JCPenney and others focusing on the athleisure trend, with more consumers working from home.

The Freely apparel hits stores June 28 and is crafted with sustainability in mind, with a third of the items made from recycled materials. Apparel items include a skort, dress and matching sets.

"Freely gives women a versatile activewear option at prices and sizes that are inclusive of all lifestyles," said Lori Fike, VP, DMM athletic apparel at Academy, Katy, Texas. "We strive for effortless comfort without compromising on style."

Freely inspires Academy's customers to curate a closet of flexible, lifestyle-centric apparel options with high quality materials at a good value. Sizes range from S-3X, and unlike other activewear lines, Freely includes footwear.

The chain said more Freely styles will be launching throughout the summer and in the fall.