Retailer Campaigns

Publix Premium is bringing its limited edition ice cream flavors to Publix locations in time for fall and winter.

Dan Ochwat, executive editor, Store Brands talks the growing impact on marketing private brands and how the publication wants to highlight the most innovative efforts.

The retailer has a limited-time only store brand pasta with leading Boston Bruins hockey player, who goes by “Pasta.”

First-ever social poll with Buzzfeed follows the retailer’s store brand favorites contest as chosen by associates.

Colorado-based grocery chain Natural Grocers has launched a new promotion for its rewards members to earn money back on private label purchases.

Garnier and Walmart have teamed up for an exclusive six-product hair care line launch with products aimed at scalp health.

The retailer released its latest celebrity curator of own brand and exclusive items for its House of Curators program.

Northeastern grocery chain Tops Markets has expanded its Tops in Education Program for the month of October, offering more rewards on private label products.