Natural Grocers launches fun way for shoppers to buy its store brands

Colorado-based grocery chain Natural Grocers has launched a new promotion for its rewards members to earn money back on private label purchases.
Zachary Russell
Associate Editor
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Natural Grocers has created a fun new promotion to familiarize shoppers with its private label selection. Exclusively for members of the chain’s {N}power loyalty club, customers are invited to play the Autumn Scavenger Hunt.

Throughout the month of October, {N]power members will earn a new reward when they purchase Natural Grocers Brand private label products from each of these five categories: Grocery, Refrigerated & Frozen, Bulk, Supplements and Cleaning. {N}power customers will receive a $2 reward for purchasing from three categories or a $5 reward for purchasing from all five. Rewards must be redeemed between Nov. 4 – 17.

The Autumn Scavenger Hunt incentivizes shoppers to buy at least three or five items from the categories each time they shop at the health-conscious grocery store. Natural Grocers operates 161 stores in 20 states.

The Natural Grocers Brand line currently has more than 750 products at “Always Affordable” prices, and has expanded to include new items such as a variety of frozen spiral organic vegetables and sides, jarred organic Greek olives, organic balsamic vinegar of Modena, castille soap, laundry detergent, baking mixes and more than 140 items in the vitamin & supplements department.

"Over the past few years, we have greatly expanded our in-house label with a variety of delicious and healthy products and we enjoy coming up with creative and interactive ways for our customers to discover their new favorite items," said Raquel Isely, Natural Grocers VP of marketing.  "We had a lot of engagement during our first spring scavenger hunt earlier this year, and new to our fall program we've made it even easier to earn rewards. We look forward to seeing which new products people want to try during the Autumn Scavenger Hunt."

To join in the Autumn Scavenger Hunt for additional savings, customers can sign up for {N}power, Natural Grocers' free loyalty program to receive exclusive discounts, digital coupons, rewards benefits, and other members-only features.