Albertsons is asking for consumers to vote for their favorite own brand products this month, rolling out a social media campaign and poll with Buzzfeed. The first-ever “Fresh Picks Product Awards” program from the company pulls together some of the top-rated customer-reviewed private brand products to be voted on, with winners including a favorite overall product being named in January 2022.
In February, the retailer had its associates select their favorite private brand products, with the most coveted item being its Signature Reserve Dark Chocolate Sea Salt Caramels. That premium treat is up again in the contest, paired with a bouquet of Debi Lilly Design Flowers, under the best “Treat Yourself” combo of products.
Albertsons has more than 12,000 Own Brands products in its portfolio, including store brands Lucerne, Open Nature, Signature Reserve, O Organics and more. Store Brands awarded Albertsons its Retailer of the Year recognition last year, going deep into how the retailer innovates around its Own Brand products and the team behind them.
The Fresh Picks Product Awards voting period is open now until Oct. 30, and consumers can vote for four nominees in seven categories. Once the winners are named, consumers will be able to access the winners via special loyalty offers, through recipes and other promotions. Consumers can go here to vote and follow updates on Albertsons social media accounts.
A breakdown of the products and categories under consideration by Albertsons shoppers in the Fresh Picks Product Awards include:
Treat Yourself Combo: For the moments when you deserve that special combination to treat yourself, these product pairs are perfect.