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02/16/2021

Albertsons awards favorite private brand products of 2020

Dan Ochwat
Executive Editor
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Thousands of associates at Albertsons have voted in the first-ever Own Brands Associate Choice Awards, crowning products in 15 categories as their favorite private brand items from the grocer. The most coveted item was the retailer’s Signature Reserve dark chocolate sea salt caramels, which won two awards — favorite new store brand product of 2020 and favorite guilty pleasure food item.

“Hands down the best sea salt caramels I’ve ever had!” said Sharon Johnson, front end CSR from the Wakefield, Rhode Island Shaw’s, in regards to the product. “The Signature Reserve dark chocolate sea salt caramels are an escape into decadent deliciousness,” added senior IT auditor Cheri Harris.

Chad Coester, senior vice president of Own Brands at Albertsons said the contest is about getting input from associates and identifying the items they're most fanatical about and the ones they most proudly recommend to shoppers.

“We’re proud of the quality and value of all our Own Brands products, but we were especially interested to learn which products our associates love the most,” he said.

The list of winners are:

  • Favorite new 2020 Own Brands product: Signature Reserve dark chocolate sea salt caramels;
  • Favorite snack to eat on the go: Signature Select mix nuts deluxe value size;
  • Favorite healthy alternative: Open Nature parmesan cheese crisps;
  • Favorite “pick me up” product: O Organics French dark roast ground coffee;
  • Favorite breakfast item: Open Nature uncured applewood smoked bacon;
  • Favorite “home-gating” food: Signature Cafe hot fried chicken;
  • Favorite chef-inspired meal item: WaterfrontBistro Responsible Choice raw shrimp;
  • Favorite item to stock up on: Lucerne shredded Mexican style four cheese blend;
  • Favorite “kid-approved” product: Signature Select macaroni and cheese;
  • Favorite baby product: Open Nature Free & Clear baby wipes;
  • Favorite “guilty pleasure” food item: Signature Reserve dark chocolate sea salt caramels;
  • Favorite “treat yourself” product: Open Nature peppermint beeswax lip balm;
  • Favorite adult beverage: Signature Reserve Tennessee whiskey;
  • Favorite immunity boosting product:O Organics vitamin D3 gummies; and
  • Favorite product for your furry friend: Signature Pet Care chicken jerky dog treats.

Albertsons carries more than 12,000 products in its store brand portfolio consisting of the Signature family of brands, Open Nature, O Organics, Lucerne, WaterfrontBistro Responsible Choice seafood, Primo Taglio, Value Corner and debi lilly design. Store Brands recognized the retailer’s program by naming Albertsons last year’s Retailer of the Year .