Marketing Report: Earning Own Brand InfluencersInfluencers and celebrity endorsements are generally associated with national name brands, but private brands are getting in on the social action. Sustainable Fisheries Partnership celebrates milestone with website and bookSustainable Fisheries Partnership is celebrating its 15th anniversary by launching a new and improved website, along with a book showcasing the group's achievements in sustainable fishing advocacy. Kohl's ups digital spend for the holidays, own brands to be featured Leadership at Kohl's discussed its holiday plans, including new own brands, and a robust program leveraging Pinterest, TikTok, Instagram and more. Save A Lot expands own brand pizza line Discount retailer Save A Lot is unveiling new flavors of its own brand Mantia's pizza line for National Pizza Month. Walmart gets shoppers dressed for 'Squid Game' Using its own brand products, retailer shares costume inspirations around the hit Netflix show. Walmart expands exclusive home goods partner into fashion Ree Drummond's Walmart exclusive clothing collection comes with new fall looks. LEGO, Target build bigger partnership In time for the holiday season, Target's exclusive collaboration with LEGO is expanding into vibrant clothing and more. The Giant Company highlights own brands in new ad campaign Two 30-second commercials, part of a broader integrated campaign, highlight the chain's delivery service, rewards program and private label brands. Meijer inspires own brands, celebrates diverse voices through local art contest The Midwest retail chain is calling on local artists to submit cultural artwork for a chance to be featured in an upcoming collection of own brand products that benefit local nonprofits. Walmart and Netflix team up for exclusive merch hub Retailer furthers its partnership with the streaming network and content-related items. First Previous 51 52 53 54 55 Next Last
