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10/12/2021

Meijer inspires own brands, celebrates diverse voices through local art contest

The Midwest retail chain is calling on local artists to submit cultural artwork for a chance to be featured in an upcoming collection of own brand products that benefit local nonprofits.
Zachary Russell
Associate Editor
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Grand Rapids, Mich,-based retailer Meijer is calling on Midwest artists to submit their art for a chance to be a part of a new own brand collection of products coming in 2023.

Artists who live in Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin are encouraged to submit art inspired by the following cultural categories: Black History Month, Women’s History Month, Pride Month, and Hispanic Heritage Month.

Meijer will then select artwork to be featured on the chain’s private label products, including stationery and home decor, and sold in celebration of the following cultural events beginning in 2023. The retailer is encouraging artists to submit their artwork for consideration by Nov. 7.

"At Meijer, we want our products and business partners to reflect our communities, customers and team members," said Peter Whitsett, Meijer EVP of merchandising and marketing. "That's what makes this collection so special. Our customers will see perspectives both similar to and different from their own reflected through art on products they can bring into their homes."

Artists can also submit locally-inspired art to be included in the collection. Sales from the collection will benefit nonprofit organizations, and selected artists will receive a monetary prize and partner with Meijer to identify nonprofits to benefit from the sales of the products.

​​"We're excited to support local artists by offering a platform for their work to reach thousands of customers and homes across the Midwest," Meijer VP of diversity & inclusion Tim Williams said.

Artists must submit their art for consideration by Sunday, Nov. 7 here.