Walmart gets shoppers dressed for 'Squid Game'

Using its own brand products, retailer shares costume inspirations around the hit Netflix show.
Zachary Russell
Associate Editor
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a man wearing a suit and tie

Since its release on Netflix, "Squid Game" has become one of the most watched television shows around the world and is already becoming a popular costume idea. This year, costumes from the show make up nearly one-third of the 11 most popular Halloween costume searches.

In response, Walmart is leveraging its own brands to help fans dress up as their favorite characters from the South Korean drama series. Clothing and accessories from own brands such as Time and Tru and George are available in-store and online for Halloween customers to become characters from "Squid Game" such as players, pink guards, elite, front man and robot doll.

Walmart pulled together a menu of items to choose from to build out those character looks, joining the exclusive Netflix merchandising hub it inked recently with the streamer. That hub includes a range of graphic T-shirts, hoodies, mugs and more that showcase the television show.

For costume ideas, Walmart has curated the following looks for certain characters of the show:

a close up of a hat
Netflix exclusive merchandise hub beanie for the show.

Curated items for "Players" characters costumes include:

  • Athletic Works Men’s Fleece Zip Up Hoodie ($11.22) 
  • Athletic Works Men's and Big Men's Fleece Elastic Bottom Sweatpants ($7.84) 
  • George Men's Crew Tee, 3 Pack ($9.98) 
  • 82 Pieces Iron On Patches, 1" White Alphabet Letters and Numbers ($12.99) 
  • Lugz Men's Sammy Canvas Slip-On Sneaker ($21.99) 
  • Nature Breeze Slip On Women's Canvas Sneakers ($19.50) 
a person wearing a purple dress
Time and Tru joggers

Pink Guards: 

  • Hanes Women's Slub Jersey Hoodie ($20.39) 
  • No Boundaries Juniors' Long Sleeve Polar Fleece Top ($11.00) 
  • Time and Tru Women's Joggers ($14.98) 
  • Hanes ComfortSoft EcoSmart Women's Open Bottom Leg Fleece Sweatpants ($10.50) 
  • Time and Tru Women's and Women's Plus Double Prong Belt ($6.50) 
  • No Boundaries Black Oversized Fanny Pack ($14.97) 
  • Time and Tru Women’s Gloves with Quilting ($7.97) 
  • Time and Tru Lug Boots ($19.98) 
  • Time and Tru Women's Twin Gore Quilted ($14.97) 
a man wearing a suit and tie
George brand flex suit


  • Feather Gold Lion Mask Adult Halloween Accessory ($6.70) 
  • George Men's Comfort Flex Suit Set ($62.97) 
  • George Men's Performance Comfort Flex Suit Jacket ($45.00) 
  • George Men's Premium Comfort Stretch Pleated Cuffed Suit Pant ($21.97) 
  • George Men's and Big Men's Long Sleeve Stretch Poplin Shirt ($12.86) 
  • George Zipper Modern Plaid Tie ($10.00) 
  • Wembley Solid NeckTie ($11.99) 
  • George Men's Berkley Cap Toe Oxford Dress Shoes ($25.78) 
a close up of a logo
Time and Tru gloves

Front Man 

  • George Men's Wrinkle Resistant Flat Front ($15.88) 
  • Alpine Swiss Men's Zach Knee Length Jacket Top Coat Trench Wool Blend ($59.99) 
  • Athletic Works Zip Hoodie Jacket ($11.22) 
  • Time and Tru Women’s Gloves with Quilting ($7.97) 
  • George Men's Berkley Cap Toe Oxford Dress Shoes ($25.78) 
Ni'ma Ford wearing a dress
Free Assembly sleeveless dress

Robot Doll 

  • Free Assembly Women's Sleeveless Mock Neck Swing Dress ($13.00) 
  • Time and Tru Women's Puff Sleeve Sweatshirt ($14.98) 
  • Dr. Scholl's Women's Knee-High Compression Socks, 1-Pair ($8.48) 
  • Way to Celebrate Fashion Halloween Female Adult Opaque Tights ($3.98) 
  • Time and Tru Women’s Feather Flats ($9.00)