Walmart and Netflix team up for exclusive merch hub

Retailer furthers its partnership with the streaming network and content-related items.
Zachary Russell
Associate Editor
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Walmart and Netflix are teaming up to create an exclusive new partnership. The Netflix Hub at Walmart will feature exclusive items and innovative experiences for customers, making it the largest online shopping destination for Netflix merchandise. It is the streamer’s first-ever digital storefront with a national retailer.

The hub is an extension of Walmart's previous partnership with Netflix that included an in-store interactive, augmented reality game with the animated children's program "Waffles + Mochi." The mobile game drove parents and kids down store aisles to find virtual characters from the show.

Now, via the hub, Walmart is introducing a wide variety of exclusive Netflix-themed products and merchandise across categories. The items surround popular Netflix shows like "Stranger Things," "The Witcher," "Ada Twist" and "Nailed It!," as well as newer hit shows like "Squid Game" that will be coming soon.

The exclusive hub will also feature innovative shopping experiences, including voting systems for fans to select products they’d like to see from premiere Netflix titles, adding to Walmart and Netflix working together to engage shoppers in different ways.  

“At Walmart, we recognize the importance of bringing those trends directly to our customers and fast,” said Jeff Evans, EVP of entertainment, toys and seasonal at Walmart. “That’s why I’m excited to announce the launch of the new Netflix Hub at Walmart, which establishes Walmart as the Netflix destination for family entertainment experiences. Through this new partnership, Walmart will not only offer products that bring the imagination of Netflix creators into reality, but Walmart customers and Netflix super-fans will also find a new, exciting entertainment destination. The Netflix Hub brings together some of its most popular shows in its first digital storefront with a national retailer, and we’re proud to partner with them on this new adventure that will let our customers dive even deeper into their favorite stories and characters.”

Here are a few examples that will be available on the Netflix Hub this fall:

Ada Twist, Scientist

  • Ada Twist Cuddle Plush ($10.97) – Walmart First-To-Market Exclusive
  • Glow & go notebook ($24.82) – Walmart First-To-Market Exclusive
  • Scientist doll ($24.82) – Walmart First-To-Market Exclusive
  • On-the-go lab ($44.44) – Walmart First-To-Market Exclusive 


  • Plush Bedtime JJ Doll ($19.97)
  • Spark. Create. Imagine. CoComelon School Bus Ride-on with Letters, Numbers, & Music, Unisex ($29.97) – Walmart Exclusive
  • CoComelon 4 pc Toddler Bed Set with Bonus Blanket ($36.97) – Walmart Exclusive

Nailed It!

  • Baking Kits ($15.98) – Walmart Exclusive; Available in stores

Squid Game

  • T-shirts variety of styles ranging in price – Coming soon!

Stranger Things

  • Bluetooth cassette player ($64.88) – Walmart Exclusive
  • Music vinyl ($33.97) – Walmart Exclusive
  • Stranger Things collector box ($54.96) – Walmart Exclusive
  • Stranger Things Void Series Eleven Action Figure and Cassette Bundle ($59.88) – Walmart Exclusive
  • T-shirts variety of styles ranging in price

The Witcher

  • The Witcher Netflix Grunt & Grumble Geralt “Talking” Collectible Plush ($34.96) – Walmart Exclusive
  • Walmart Exclusive The Witcher Netflix Transformed Geralt Dark Horse Collectible Statue ($59.88) – Walmart Exclusive
  • Funko Pop! Ride Deluxe: Witcher - Geralt and Roach Vinyl Figure ($24.88) – Walmart Exclusive
  • T-shirts variety of styles ranging in price

Waffles + Mochi

  • Waffles + Mochi: The Cookbook ($17.99)