Sustainable Fisheries Partnership celebrates milestone with website and book

Sustainable Fisheries Partnership is celebrating its 15th anniversary by launching a new and improved website, along with a book showcasing the group's achievements in sustainable fishing advocacy.
Zachary Russell
Associate Editor
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Sustainable Fisheries Partnership is celebrating its 15th anniversary with a new website and a new book.

To begin the six-month celebration, SFP launched a new website,, and book, [email protected], to showcase the organization’s history and accomplishments. SFP was founded in 2006 to promote sustainable fishing practices, and works with companies, including private label, to source seafood products responsibly.

“We mobilized the entire seafood supply chain for conservation and fisheries improvement,” said Blake Lee-Harwood, chief program officer and longtime SFP employee. “We established sustainability as a core business practice and introduced unprecedented transparency into seafood production. Now sustainability and transparency are at the heart of seafood sourcing.” 

SFP’s revamped website is designed to help retailers, seafood companies, and other stakeholders easily access and better understand SFP’s initiatives, science and analysis, and tools and services. New features include an updated visual aesthetic and visual storytelling, improved journey optimization and re-structured layout to help visitors quickly and easily navigate the site, and an interface that allows SFP to provide accurate and up-to-date data and information for its partners, collaborators, and others working on sustainable seafood. 

"Our new website is easier, faster and more effective, and reflects how SFP's continued adoption of open-source software and forward-thinking investment in data systems can help to effect real change in the seafood sector." said Merul Patel, chief information officer and one of SFP’s first employees. “The website will significantly increase the ability of SFP and our partners and collaborators to advance sustainability in their companies and supply chains.”

The [email protected] book starts with SFP’s origin story and highlights SFP’s initiatives, such as Target 75, which has been widely adopted and implemented by the seafood industry, NGOs, and stakeholders. In addition to stories and highlights, [email protected] includes timelines and graphic data showing the growth and expansion of SFP’s work. 

“SFP created a new path to sustainability,” said Purbasari (Sari) Surjadi, chief of staff and a founding member of SFP. “We proved that we could achieve conservation goals at a large scale by working directly with the seafood supply chain. This was completely different from traditional conservation engagement that primarily focused on PR and marketing tactics.”