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10/05/2021

Garnier releases specialty hair care line exclusively at Walmart

Garnier and Walmart have teamed up for an exclusive six-product hair care line launch with products aimed at scalp health.
Zachary Russell
Associate Editor
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Retail giant Walmart and top-selling hair care brand Garnier have teamed up for an exclusive hair product line launch. Found only at Walmart, the Garnier Fructis Pure Clean Hair Reset collection is focused on scalp health ,and is designed to remove dirt, oil and up to 100% of residue. The six-product collection is available in over 4,200 stores and at Walmart.com.

The Garnier Fructis Pure Clean Hair Reset collection is formulated with eco-designed natural ingredients including aloe vera, charcoal, peppermint and powerful technologies like citric acid, micro-exfoliants, micellar agents and cooling scalp technology to provide users with a new level of scalp and hair cleanliness. The collection includes products that are free of ingredients such as silicone, petrolatum, mineral oil, paraben and dye. 

"We are seeing skin care influence the hair care category now more than ever,” said Alanna McDonald, president of Garnier. “Our consumers are interested in hair care products inspired by their everyday skin care because they know those ingredients deliver on clean. The new Pure Clean Hair Reset collection includes products that contain popular skin care cleansing ingredients like charcoal, and micellar agents to address everyday build-up from styling products, gels and dry shampoo.”

The collection consists of six products ranging from in-shower hair care to a leave-in solution. Garnier has developed a complete regimen for different hair and scalp types with four simple steps to make the refreshing momentum on the scalp and hair last for up to 96 hours. Garnier Fructis Pure Clean Hair Reset is available exclusively at Walmart.com and Walmart stores for $6.97 each:

  • Fructis Pure Clean Hair Reset Clarifying Shampoo – normal hair & scalp
  • Fructis Pure Clean Hair Reset Rebalancing Shampoo – greasy hair & scalp
  • Fructis Pure Clean Hair Reset Hydrating Shampoo – dry hair & scalp
  • Fructis Pure Clean Hair Reset Anti-Residue Scrub – for hair & scalps
  • Fructis Pure Clean Hair Reset Hydrating Conditioner – for hair & scalps
  • Fructis Pure Clean Hair Reset Hydrating Serum – for dry hair & scalp

"We have a long-standing relationship with Garnier, and their brand is one our customers know and love,” said Musab Balbale, VP of beauty at Walmart. “It was important for us to collaborate on an exclusive product line to meet the needs of our Gen Z customers and reinforce our commitment to all customers.  The launch of the Fructis Pure Clean Hair Reset collection expands our selection of on-trend products with sophisticated formulas and ingredients that deliver impressive hair and scalp benefits at an incredible value."