Stop & Shop taps “Pasta” for own brand pasta
“Pasta, meet pasta” — that’s the fun and clever new tagline supporting Stop & Shop’s limited-edition own brand pasta product developed alongside the seven-year Boston Bruins' right wing David Pastrňák who goes by the nickname “Pasta.”
The line is used on in-store signage like the endcap seen above and other marketing materials. The professional hockey player has endeared himself to Boston Bruin fans through his lighthearted sense of humor and an apparent love for pasta, which he eats as a pre-game meal.
The regional retailer with more than 400 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey connected with Pastrňák to produce an own brand, exclusive penne pasta with the hockey player’s likeness on a signature box. The product also is retailing for 88 cents in honor of his jersey number and a portion of proceeds will be going to support pediatric cancer research and care at the Dana-Farber Cancer Institute and the Jimmy Fund. In addition, Pastrňák will work with Stop & Shop to donate pasta to children in need in his native Czech Republic.
“Pasta is not only a pre-game favorite for David, but it’s also a fan-favorite for so many of our customers as an easy weeknight meal for their families,” said Gordon Reid, president of Stop & Shop. “We know our shoppers will enjoy making pasta recipes at home while cheering on David and the Boston Bruins this season, and we thank David for partnering with us to support the life changing work at Dana-Farber Cancer Institute and the Jimmy Fund."