Sprouts Farmers Market Extends Support Of Women's SportsThe grocer signs eight additional student/athletes through Name, Image, and Likeness partnerships Topco's TopCare Brand Extends Sponsorship of Pro Golfer Rodgers The agreement allows the brand to be the official health and wellness sponsor of the PGA Tour's Patrick Rodgers. Hy-Vee President Donna Tweeten To Retire The first woman to serve as the grocer's president will officially call it a career In January 2025. Topco's Crav'n Flavor To Sponsor NASCAR Car In Upcoming Races The brand will be featured on the No. 91 car driven by Kyle Weatherman at events in Tennessee and Kansas. Macy's Debuts 'Mode Of One' Private Brand Men's Apparel The department store's new assortment is the latest addition to its growing private label clothing selection. Topco's Crav'n Flavor Teams With Singer Chris Janson The partnership includes the country music singer-songwriter featuring Crav’n Flavor products on his Instagram page as well as in-store and digital marketing assets with his likeness Wawa Adds Star Power to Latest Marketing Spot Retired NFL player Jason Kelce and his wife, Kylie Kelce, bring their love for the retailer to the small screen Grocer H-E-B Signs Its 1st NIL Deal With UT Austin’s Volleyball Star College athlete Madi Skinner to appear in retailer's commercials and at various events Basket And Bushel, Tennis Channel Team To Promote Topco's Private Label The new marketing campaign includes recipes from tennis professionals and a chance to win a trip to the 2025 Cincinnati Open. Topco's Crav'n Flavor Sponsors NASCAR Driver Ty Dillon The private label brand will be featured on the No. 4 car at the Xfinity Series race in Chicago on July 6. 1 2 3 4 5 Next Last