Topco's Crav'n Flavor Sponsors NASCAR Driver Ty DillonThe private label brand will be featured on the No. 4 car at the Xfinity Series race in Chicago on July 6. Sprouts Farmers Market Becomes Official Sponsor Of The SECThe new agreement will position the grocer's brand prominently at major college sports events. PetSmart Debuts Team USA-Themed Pet Products The exclusive collection is available now in stores and online. Topco's TopCare Brand Teams With PGA Star A new sponsorship deal with golfer Patrick Rodgers is designed to raise the brand's profile. Dick's Sporting Goods, WNBA Team On Girls Apparel Line The sporting goods retailer and professional women's basketball league partner to launch a new apparel collection. Lowe's Partnering With Soccer Star Lionel Messi The agreement includes opportunities for those who are members of the retailer's rewards programs to gain addition points based on Messi's on field play. Sprouts Farmers Market Teams With Top Female College Athletes The specialty grocer signs Name, Image and Likeness deals with eight players in various collegiate sports. Hy-Vee Teams With Hoops Star Clark On Limited Edition Cereal All proceeds from the new item are being donated by the grocer to the Caitlin Clark Foundation. NBA's Nets Launch Private Label Apparel Line The Brooklyn-based basketball team is now offering clothing inspired by the borough its calls home. Save Mart, Fresno State Ink Partnership The agreement includes the grocer's support of several university sports teams through the spring. First Previous 1 2 3 4 5 Next Last