Topco's Crav'n Flavor Sponsors NASCAR Driver Ty Dillon
Topco’s Crav’n Flavor private label will be seen zipping around the streets of Chicago over the Fourth of July holiday weekend.
The brand is teaming with JD Motorsports and NASCAR driver Ty Dillon for The Loop 110 Chicago Street Race on Saturday, July 6. Dillon will be piloting the No. 4 Crav’N Flavor Chevrolet during the second annual NASCAR Xfinity Series street race in the Windy City.
Crav’n Flavor is among several private label brands offered by Topco. Products in an array of food categories ranging from frozen entrees and pizzas to sweets and savory snacks carry the Crav’n Flavor brand and are available at various grocers around the U.S. including Food City, Hy-Vee, Piggly Wiggly, and several other independent retailers.
The Chicago Street Race will mark the brand’s official foray into NASCAR.
“It’s great to have new faces like Crav’n Flavor in the sport,” said Dillon. “I’m proud to welcome them into NASCAR. I can’t wait to highlight the brand for shoppers across the country. I’m thankful to Johnny Davis for letting me be the one to introduce Crav’n Flavor to NASCAR fans.”
The No. 4 Crav’n Flavor Chevrolet features a bold orange and black paint scheme to match the bold flavors of the signature Crav’n Flavor line of snacks, Topco officials said.
“We are excited to bring some serious snacking to the NASCAR Chicago Street Race with Crav’n Flavor,” said Kevin Stafford, vice president of Marketing for K-VA-T Food Stores and a Topco member. “We are thrilled to partner with Ty Dillon and his team, and we know our Crav’n Flavor shoppers will be ready to cheer him on this weekend.”
