Topco' Crav'n Flavor Sponsors Nashville New Year's Eve Bash
Topco Associates Crav’n Flavor private label is partnering with Jack Daniel’s New Year’s Eve Live:Nashville’s Big Bash, and will support the Homeless Education Resource Office (HERO) Program of Metro Nashville Public Schools (MNPS) in 2024.
The brand – known for its wide variety of meal and snack solutions for on-the go shoppers – will replenish the HERO food pantry throughout January. The food pantry empties in December to ensure families are well-supported throughout the holiday season.
The HERO Program for Families in Transition supports MNPS students who fit a broad definition of homelessness, including those who are doubled-up with friends or relatives, staying temporarily in hotels and living in family shelter programs. The program helps nearly 4,000 students annually with educationally focused services intended to keep students in school and thriving during a period of uncertainty.
This is the second year Crav’n Flavor is a partner of the New Year’s Eve event produced by Music City, Inc., the foundation of the Nashville Convention & Visitors Corp. for the City of Nashville.
Through December 7, shoppers of Crav’n Flavor will be able to enter a sweepstakes for a chance to win a trip to New Year’s Live:Nashville’s Big Bash. The grand prize for two includes roundtrip domestic coach airfare to Nashville, three-night hotel accommodations, two VIP passes to a hospitality area and concert viewing, one Music City gift bag, one Music City attraction pass for two people and one autographed guitar from the event. Three runners-up will each receive one autographed guitar.
Nashville’s Big Bash features five hours of live music, fireworks and the signature
midnight Music Note Drop. Thomas Rhett, Lainey Wilson and Lynyrd Skynyrd are set to headline the free main stage event at Bicentennial Capitol Mall State Park.
At the event, Crav’n Flavor will distribute products to artist buses, first responders, designated drivers, VIP areas, Gold Circle Late Night Snacks, media trailer and consumer sampling areas.
New Year’s Eve Live: Nashville’s Big Bash airs Sunday, December 31, at 7:30 p.m. ET on the CBS Television network and on Paramount+.
Crav’n Flavor is a store brand procured by Topco Associates, LLC to support more than 40 grocery retailers and wholesalers throughout the country. The brand offers shoppers more than 300 meal and snack solutions ranging from cookies, crackers and salty snacks to frozen appetizers, breakfasts, entrees, desserts and pizza as well as refrigerated cookie dough and beef jerky.
