Topco, Tennis Channel Team to Serve Healthy Recipes

Topco’s Basket & Bushel private brand is partnering with Tennis Channel and American tennis professionals to share new recipes featuring fresh fruits and vegetables. The partnership also includes an opportunity for a shopper to win a vacation to the 2024 Western & Southern Open tennis tournament in Mason, Ohio.

“This partnership with Tennis Channel is a great opportunity to build awareness of the  Basket & Bushel brand as our shoppers are seeking ways to incorporate more fruits and  vegetables into their family’s diet,” said Dan Glei, executive vice president of merchandising & marketing for K-VA-T Food Stores and Topco member. “We’re excited  to share these new recipes with our shoppers!” 

New tennis-themed recipes include a Heavy Hitter Hummus and J.J.’s Cucumber Salad  from American tennis pros Caty McNally and J.J. Wolf. Other recipes include Power Serve Popsicles, Match Point Mock Mojitos and a Strawberry Lemon Smash Mocktail. 

As part of the partnership with Tennis Channel, Basket & Bushel is offering shoppers a  chance to win a vacation to one of the most historically significant tennis events in the  U.S. – the Western & Southern Open. First played in 1899, the Western & Southern Open is the nation’s longest-running professional tennis tournament played in its city of  origin. The Cincinnati-based tournament is scheduled for August 12-20 this year.  

Shoppers can enter for a chance to win a vacation to the 2024 Western & Southern Open in Cincinnati by visiting secondservesweeps.com. 

Launched in 2021, Basket & Bushel features more than 110 packaged fruit and vegetable products to make it even easier to get quality produce into family meals and snacks.