Sprouts Farmers Market Becomes Official Sponsor Of The SEC
Sprouts Farmers Market is now the official grocer of the SEC thanks to an agreement the grocer has signed with the Southeastern Conference and SEC Network.
The agreement kicks off on July 1 and will surround the conference’s marquee women’s sports including basketball and gymnastics.
The new sponsorship begins with Sprouts’ presentation of a first-of-its-kind television mini-marathon of SEC women’s sports on SEC Network as a celebration of the Anniversary of Title IX on Sunday, June 23. The marathon will feature top women’s sports highlights from women’s basketball, softball, and gymnastics championships.
“Sprouts’ sponsorship of the Southeastern Conference is our latest example of furthering equity in sports for women, while also expanding the reach of our brand to new audiences,” said Alisa Gmelich, senior vice president and chief marketing officer of Sprouts. “Our commitment to promoting healthier lifestyles within our communities remains steadfast, and supporting college athletics, and specifically empowering women in sports.”
The sponsorship includes integration of Sprouts Farmers Market on SEC Network programming and within the SEC footprint through SEC Nation, the network’s traveling football pre-game show. Sprouts will also activate on-site at SEC FanFare at the football championship in Atlanta -- and will have a presence at other major SEC championship events, including the SEC Women’s Basketball Championship, the SEC Gymnastics Championship, and the SEC Softball Championship in 2025.
“We are pleased to welcome Sprouts Farmers Market as an official sponsor of the Southeastern Conference, and we are particularly excited about Sprouts’ commitment to the support of women’s athletics in the SEC,” said Greg Sankey, SEC commissioner. “Our sponsor program is important to the mission of supporting SEC athletics programs and the addition of Sprouts adds to a robust family of sponsors for the Conference. We look forward to Sprouts’ participation in our programming and championship events.”
The brand has already engaged within the ESPN and Disney portfolio, signing on to become the title sponsor of the Sprouts Farmers Market Collegiate Quad, ESPN Events’ first owned-and-operated gymnastics invitational. The first year of the event saw record viewership on ABC, and year two will feature five of the eight National Semifinalists from the 2024 NCAA National Collegiate Women’s Gymnastics Championship, including 2024 NCAA Champion LSU.
