Dick's Sporting Goods, WNBA Team On Girls Apparel Line
Dicks Sporting Goods and the WNBA have teamed to launch a girls apparel collection, marking the first collaboration between the retailer and the women’s professional basketball league.
Developed under the retailer’s DSG exclusive brand that provides performance clothing and gear for the entire family, the new official WNBA lifestyle collection is designed specifically for young girls.
Now available for purchase at select Dick’s Sporting Goods stores across the nation and on dicks.com, the DSG collection includes girls' tank tops, t-shirts, shorts, and a jacket. The unique apparel designs pay homage to the WNBA's iconic orange and the league's twelve teams' colors.
"When we entered into our partnership with the WNBA, our goal was to use our resources to drive change and bring more visibility to women and girls in sport," said Melissa Christian, vice president, divisional merchandise manager, Youth Apparel at Dick’s Sporting Goods. "This collection is inspired by whitespace we saw in youth girls' apparel and it provides young basketball fans with an opportunity to wear products that encourage them to show their love and fandom of the WNBA and express their passion for the game. The WNBA has been a phenomenal partner throughout this process, and we are excited to have this product available for young athletes at a time when women's sports, and basketball in particular, are on the rise."
As the Official Sporting Goods Retail Partner of the WNBA, officials with Dick’s Sporting Goods said the retailer is continuing its commitment to promote women's sports, encourage youth participation, and increase the visibility of the league, its teams, and players through this apparel collection.
To further build upon the commitment, DICK'S Sporting Goods will for the fourth year bring It's Her Shot to select communities nationwide to help empower young female athletes to take their place on the court with confidence.
"The WNBA is excited to partner with Dick’s Sporting Goods to bring this new collection of apparel to young girls," said Colie Edison, chief growth officer with the WNBA. "The creation of this collection illustrates the commitment that Dick’s has to supporting women's basketball and growing the sport for the next generation. With momentum for the WNBA at an all-time high, we're thrilled to bring this new set of apparel to our passionate fanbase."
Continuing their commitment to youth sports, the DSG x WNBA collection is a part of DSG's giveback program which contributes 1% of every sale to The Dick’s Sporting Goods Foundation's Sports Matter Program, benefitting under-resourced youth sports organizations nationwide. Since 2014, the retailer and its foundation have helped more than 2 million kids in the game and committed more than $100 million to support young athletes with equipment, registration fees, league costs, and playing fields through its Sports Matter program.
