NBA's Nets Launch Private Label Apparel Line

The NBA’s Brooklyn Nets have launched what is being termed the team’s first private label assortment of apparel that celebrates the New York City borough the team calls home.

Called Berō (pronounced borough), the initial collection in the line includes a washed chore coat, quarter zip, cardigan, soccer jersey, polo, pullover hoodie, and club tee. Products in the assortment are priced from $69.99 to $249.99 and are available for purchase through the Nets team store and at a standalone store at Nets home arena the Barclays Center. 

According to the Robb Report, the line was created to expand the basketball team's merchandise selection beyond the familiar assortment of products sold by professional sports teams. The team has plans to expand the line to include designer collaborations and limited edition products.