Hy-Vee Teams With Hoops Star Clark On Limited Edition Cereal

Hy-Vee has teamed with college basketball star Caitlin Clark to launch a new cereal created in partnership with the Iowa Hawkeyes star and the Caitlin Clark Foundation. 

Caitlin’s Crunch Time cereal will be available in select Hy-Vee stores throughout Iowa beginning January 11 and be offered only for a limited time while supplies last. 

In partnership with Hy-Vee, 100% of proceeds from sale of the cereal will benefit the Clark’s foundation. Its mission is to uplift and improve the lives of youth and their communities through education, nutrition, and sport—three pillars Clark believes were foundational in her success. 

“Caitlin’s impact on and off the court is truly remarkable, making her a positive role model not only for  youth but also the community," said Matt Nickell, vice president, sports marketing for Hy-Vee. “This is  why Hy-Vee is excited to partner with her and the Caitlin Clark Foundation to launch this new cereal.” 

“It’s really exciting to get your own cereal, and even better when it makes an impact on the  community,” said Clark, the 2023 National Player of the Year. “Hy-Vee has been such a great partner and I am really thankful for their support for the Caitlin Clark Foundation.”