Hy-Vee celebrates ‘Field of Dreams’The private label cereal launches in time for Major League Baseball’s Field of Dreams baseball game scheduled to play at the corn stalk diamond from the movie on Aug. 12. VRST gets first pro endorserDeVonta Smith, a professional football player, will rep the Dick’s Sporting Goods clothing store brand, the first time the chain has tapped a professional athlete to be a brand partner. H-E-B sherbet for the hometown team Grocer touted a Twitter, Facebook sweeps for a limited-edition own brand sherbet dedicated to the San Antonio Spurs GNC, Jay Glazer team up for exclusive line of supplements The products, Unbreakable Performance Fueled by GNC, are named after Glazer’s gym for training athletes and celebrities Hy-Vee looks to give back with exclusive cereal The limited-edition Cousins CinnaMINN Snaps is expected to raise $21,000 for the Julie and Kirk Cousins Foundation Dick’s Sporting Goods will expand private label around women’s sports Announcement was made during The Dick’s Sporting Goods Foundation’s 2020 Here for Her Summit, a one-day New York event aimed at championing women in sports and fitness Meijer presents exec with first Fred Meijer Award Longtime employee Cathy Cooper receives honor for community work Ovechkin gets his own store brand cereal Washington Caps player will adorn box of Giant Food’s OviO’s, which will benefit Children’s Cancer Foundation Hy-Vee aims to appeal to football fans Grocer launches ad featuring NFL quarterback Patrick Mahomes Hy-Vee launches exclusive cereal for charity Limited-edition collector’s product expected to raise $25,000 for Patrick Mahomes’ charity First Previous 4 5 6 7 8 Next Last