The line of supplements at GNC stores and online includes a 100% Whey Protein; Whey Isolate; a pre-workout supplement with 200 mg of caffeine, 2.5 g of creatine and 1.6 g of beta-alanine; aminos with electrolytes; energized aminos with electrolytes and caffeine; plant-based aminos; and protein shakes.
"Our partnership with Jay has been fueled by the mutual passions for full mind and body wellness and the shared experience as leaders in the health and fitness space since day one," said Ryan Ostrom, chief brand officer, GNC Holdings, Pittsburgh. "It's our common pursuit to Live Well and inspire others to find their inner champion, achieve personal success and to ultimately help cultivate the talented leaders of tomorrow."
To promote the product, the retailer will lean on ambassadors with powerful stories who have participated in the MVP program to share their own Unbreakable moments on GNC social channels. Consumers are also asked to share stories using the product or at the gym for a chance to have a meet and greet with Glazer himself.
GNC has more than 4,800 locations across the United States.