Topco's Crav'n Flavor Teams With Singer Chris Janson
Topco’s Crav’n Flavor brand is building its connection with live music by partnering with multi-platinum-selling artist Chris Janson through March 2025.
The partnership includes the country music singer-songwriter featuring Crav’n Flavor products monthly on his Instagram page as well as in-store and digital marketing assets with Janson’s likeness wherever Crav’n Flavor products are sold.
Crav’n Flavor has previously partnered with the Nashville Convention & Visitors Corp. to sponsor the Let Freedom Sing! Music City July 4th and Jack Daniel’s New Year’s Eve Live: Nashville’s Big Bash events for the past two years.
“We are very excited for the opportunity to partner with Chris Janson and continue to build on the success that Crav’n Flavor has had with live music,” said Rebecca Calvin, Stater Bros. Markets SVP and chief marketing officer and Topco member. “With such a strong country music community in Southern California, this partnership will only help strengthen our ties with country music fans and create mutually beneficial awareness for Stater Bros. and Crav’n Flavor.”
Raised in a small town in Missouri, Janson has five No. 1 hits and 14 charted singles. He’s a member of the Grand Ole Opry and a three-time Country Music Association nominee. Janson’s summer single “Whatcha See is Whatcha Get” has more than 1.3M plays on Spotify, with an average of 4.4M monthly listeners on the digital music service. Janson recently released his latest single, “All American Guy.”
Janson is currently on tour with stops at county fairs and festivals across the country. Crav’n Flavor shoppers will have a chance to see Janson live by entering two concert ticket giveaways on the Crav’n Flavor social media channels during the length of the partnership.
“I was on the road when I first had a bag of Crav’n Flavor chips and I’m excited to work together,” Janson said. “I know my fans will love their snacks just as much as I do.”
Crav’n Flavor currently offers more than 350 meal and snack solutions ranging from cookies, crackers, and salty snacks to frozen appetizers, breakfasts, entrees, desserts, and pizza as well as refrigerated cookie dough and beef jerky.
