Topco's Crav'n Flavor To Sponsor NASCAR Car In Upcoming Races
Topco’s Crav’n Flavor brand will be speeding around race tracks in the NASCAR Xfinity Series in the coming weeks through sponsorships of driver Kyle Weatherman and the No. 91 team.
The first race will be the Food City 300 on Friday, September 20, at Bristol Motor Speedway in Bristol, Tenn. The second race as part of the sponsorship will be the Kansas Lottery 300 on Saturday, September 28, at Kansas Speedway in Kansas City, Kan.
The No. 91 Crav’n Flavor Chevrolet features an eye-catching orange and black paint scheme to match the bold flavors of the signature Crav’n Flavor line of snacks, Topco officials said. The partnership with DGM Racing and Weatherman is just one component of Crav’n Flavor’s weekend at the races as they will have a display in the Bristol Motor Speedway FanZone allowing NASCAR fans to sample their large variety of products.
Kevin Stafford, vice president of Marketing for Food City, one of the member-owners of Topco Associates and the Crav’n Flavor brand said, "We know our Crav'n Flavor shoppers can't wait to cheer on Kyle Weatherman and his team at Bristol and Kansas. We are excited to partner with them and bring some serious satisfaction and snacking on race day.”
The Crav’n Flavor brand currently offers more than 350 products ranging from frozen entrees and pizzas to sweet and savory snacks.
The sponsorship of the No. 91 car follows Crav’n Flavor’s sponsorship this past summer of JD Motorsports and NASCAR driver Ty Dillon at The Loop 110 Chicago Street Race held in The Windy City in early July.
