Basket & Bushel Teams with Tennis Channel
Topco’s Basket & Bushel brand is teaming with the Tennis Channel to offer tennis fans a chance to attend the 2026 Cincinnati Open tournament in Ohio’s Queen City.
This is the third consecutive year for the partnership, which also includes athlete-inspired recipes from tennis pros Donna Vekic of Croatia and England’s Katie Boulter. The featured recipes include fried zucchini rounds from Vekic and butternut squash curry from Boulter.
Shoppers can enter for a chance to win a tennis vacation to the 2026 Cincinnati Open by visiting cincyopensweepstakes.com through Aug. 18, 2025. One winner will receive three nights' twin share accommodation in Cincinnati, VIP seats for two days of play at the tournament, round-trip airfare for two from a major airport in the U.S. to Cincinnati, and Tennis Channel merchandise. The sweepstakes winner will be announced on Aug. 22.
“This partnership with Tennis Channel has been an amazing opportunity to feature the bounty of fresh produce Basket & Bushel has to offer as we continue to drive awareness of the brand,” said Miguel Herrera, director of Produce, Affiliated Foods Inc. and Topco member. “Our shoppers are always seeking new ways to incorporate more fruits and vegetables into their family’s diet, and these new recipes are sure to be a smash!”
The Cincinnati Open brings together top players from across the globe and serves as a buildup to the annual U.S. Open in New York, the fourth and final tennis major of the year. First played in 1899, the Cincinnati Open, scheduled this year from Aug. 5-18, is the nation’s longest-running professional tennis tournament played in its city of origin.
Basket & Bushel is a produce brand featuring more than 130 packaged fruit and vegetable products. The brand — procured by Topco Associates LLC to support member-owners — has products currently available to purchase in thousands of Topco member stores across the country.
