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10/01/2021

Tops Market expands education program for October

Northeastern grocery chain Tops Markets has expanded its Tops in Education Program for the month of October, offering more rewards on private label products.
Zachary Russell
Associate Editor
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Last month, supermarket chain Tops Market celebrated the 10th year of its Tops in Education Program (TIE) which raises money for local schools through purchases of its private label brands. For the month of October, the New York-based chain will give registered shoppers double the TIE reward points on purchases of Tops own brands, including the recently expanded coffee collection.

“As the school year gets into full swing, Tops wanted to ensure that our local schools had the tools they needed in order to succeed,” said Kathleen Allen, senior manager of community relations for Tops Markets. “From funding school field trips and school dances to flexing during COVID and providing families hand sanitizer and masks who couldn’t afford them, Tops has learned that the supplemental funding that TIE has afforded these school districts has truly been a blessing.”

Since the program started in 2012, Tops has donated more than $1.3 million to over 1,000 participating schools. In 2020 alone, the program raised over $146,000 for local schools.

To participate in the TIE program, shoppers can log on to topsmarkets.com/education to register. Then, they can select three schools in grades K-12 from a list of registered schools to earn points for by shopping at any of the 157 Tops locations. For the month of October, 10% of the sales of TOPS Brand, Full Circle, TopCare, Tippy Toes, Simply Done, That’s Smart, and Best Yet products with a registered Tops BonusPlus Card will be donated to the TIE program.

“This program provides a great value for our customers while helping to provide funding for educational needs in the communities we serve,” Allen. “As we at Tops strive to help eradicate hunger and improve the quality of life for children, we couldn’t be more proud of this achievement of donating more than $1.3 million dollars back to local K-12 schools over the past nine years, through Tops in Education.”