Private Label

NPD Group's look at the prestige beauty market highlights trends that could help private brands better reach consumers

General Sportwear, maker of branded and private branded apparel, relaunched a line of denim with sustainable, eco-friendly and transparent measures in place

Store Brands in the Wild feature highlights strong merchandising from Walgreens’ No7, Soap and Glory brands

Launch was inspired by a new mother on the owned brands team and she’s featured in a social video about the products

Actress Eva Longoria stars in the regional spot that is linked to a mobile game to identify the H-E-B store brand products in the ad

Facility aims to ensure existing packaging and new designs withstand the e-commerce packaging journey

Private label ice cream was among the gainers in the category, and private label sales topped all branded options, according to IRI data published in Dairy Foods

Store Brands in the Wild feature eyes merchandising from Walmart, CVS