Private brand meat sales up more than 12% last year
The FMI and Foundation for Meat and Poultry Research study said consumers are hungry for brands to provide them information on nutrition, food safety practices and the brand’s environmental impact, all things that private brand suppliers can assist retailer’s with.
In light of the plant-based trend, the study also found that consumers are more likely to consumer meat in moderation, as opposed to eliminate it altogether, with flexitarians (12%) looking to reduce their animal protein through smaller portion sizes or going a day without meat and poultry.
“One of the most compelling storylines in the analysis is that 83% of shoppers purchase specific cuts of meat and they are eating smaller portions,” said Rick Stein, vice president of fresh foods at FMI. “But with total volume sales up slightly, that means they are eating less more often.”