Sales Lift & Effectiveness

A new report from AdAdapted reveals a softening of sales at fast-food restaurants and the impact on where consumers are buying their favorite potato-based side dish.

Online sales along with a boost in revenue for clothing and accessories kept sales in the black during the year's ninth month.

The partnership now in its third year gives students an opportunity to provide real-world data to a major grocery provider.

Figures from Circana and the Private Label Manufacturers Association show continued growth in units and dollars.

FMI's annual Power of Private Brands report shows an evolution in how consumers perceive store brand products and what they are expecting going forward.

Research from the Specialty Food Association reveals consumers are willing to visit additional retailers to find the products they want.

A new report from the National Retail Federation shows consumers are tapping the brakes on spending.

The grocer said a shift in the Easter holiday to the first quarter helped give revenue a modest bump in the first quarter.