Sales Lift & Effectiveness

NIQ data shows that not only is sustainability important for consumers, but that private label products that make sustainability claims are growing faster than branded items.

Point-of-sale figures show consumers continue to keep a tight grip on their wallets in the face of high prices.

The new report details how candy consumption changed in 2022, with plenty of room for private brands to venture into the candy segment.

Year-over-year retail sales grow in November as consumers stay resilient as they shop for their holiday needs.

PLMA is projecting 2022 private label sales to reach $221 billion, smashing the record set in 2021.

Despite an increase in foot traffic, consumers maintained a strong grip on their wallets as they shopped for holiday gifts.

Higher-than-expected Q3 GDP coupled with continued retail sales growth is staving off a recession, the NRF's chief economist said.

The newest data from Catalina shows which grocery and home categories have spiked the most in price this year, potentially leading more shoppers to opt for private label alternatives.