Aldi adds new store brand pet products

Aldi is adding four private brand pet products to U.S. stores later in March. The limited-time-only products fall under the retailer’s Heart to Tail line and will be released throughout the month as part of Aldi’s weekly limited release items called Aldi Finds.

The items include a Heart to Tail Orthopedic Pet Mat, Heart to Tail Pet Perch, Heart to Tail Assorted Natural Dog Chews and a Heart to Tail Microfiber Pet Bowl Mat. The pet mat and pet merch are priced at $12.99, the chews and pet bowl mat are $5.99 and $2.99, respectively.

A week ago, Aldi stores in the U.K. saw an introduction of new store brand pet products as well for a short run, although the assortment went a bit deeper. Items for cats and dogs included food, treats, bowls, blankets, mats, plush pet beds, a feeding station and even agility sets to keep the pets spry. You can see more about the U.K. launch in this article in Country Living.