Private Label

Actress Eva Longoria stars in the regional spot that is linked to a mobile game to identify the H-E-B store brand products in the ad

Launch was inspired by a new mother on the owned brands team and she’s featured in a social video about the products

Facility aims to ensure existing packaging and new designs withstand the e-commerce packaging journey

Private label ice cream was among the gainers in the category, and private label sales topped all branded options, according to IRI data published in Dairy Foods

Retailer also recommended private brand products to fit the trends and introduced a new podcast

Store Brands in the Wild feature eyes merchandising from Walmart, CVS

Daymon's “Winning in the Center Store” report notes that center-store departments make up 77% of the total store sales, offering serious earning potential for successful private brand strategies

The Integer Group’s shopper survey compared results over the past 10 years, looking at how respondents perceive ‘value’