Private Label

December issue cover report looks at what the industry needs to do — and not do — to keep private brands flourishing in the years ahead

Social posts, digital videos, in-store displays

The space-themed and unicorn-centric toys were unveiled in a cute video featuring Walgreens' kids unboxing the toys

Neil Patrick Harris and David Burtka star in a series of videos for the retailer’s #TrueHolidayStory campaign, which feature subtle nods to the store’s private label products

Local newspaper documents how residents of Goodyear, Ariz. are campaigning for a TJ

From products to packaging, store brands will need to embrace "remarkable shifts in innovation strategies"

The private label producer of supplements and powdered beverages has developed products to be sold at the fitness centers and in Hy-Vee stores

C-store introduces new 24/7 LIFE private brand for a range of electronic accessories, OTC meds, office supplies and other nonfood items; food and beverage will remain under 7-Select