Company brings oat-based milk to market
Introduced last year as an alternative to dairy milk, BetterBody Foods’ Oatsome is a nondairy, organic oat milk that the company said is available for private label on a case-by-case basis, particularly larger retailers looking to introduce it under a private brand with a larger rollout (minimum 120,000 units).
The beverage is a new entry in the nondairy category, which is driven more by soy, almond, coconut, rice and other nut-based milks, and the category is on the rise. A Mintel study said nondairy milk sales grew 61% over a five-year period, and other estimates show the nondairy milk space could reach nearly $40 billion globally by the year 2024.
BetterBody Foods, based in Lindon, Utah, is most known for its PBfit, powdered peanut butter product, and introduced Oatsome to be a creamy, slightly oat-flavored dairy milk substitute that is vegan and plant-based.
BetterBody Foods founder Stephen Richards said he had been following the trend in Europe and partnered with an Italian family who has been making oat-based milk for several years. The certified organic, non-GMO and gluten-free product can also be used in baking and frothing drinks.
"We're truly bringing the best oat milk on the market to our customers," Richards said. "Only the finest ingredients go into Oatsome — the highest-quality organic, non-GMO, gluten-free oats and no added sugar, gums, thickeners or stabilizers ever."