The single-serve beverage is a coffee or cocoa that comes with a cap of toppings; the private label producer is launching it first under its branded Café Caps name.
Global Widget’s new 400-sq.-ft. lab supports private label and branded formulation development services while ensuring dosage consistency, stability and quality across its products.
The study from Inmar Intelligence also found that 86% of U.S. shoppers are buying private brand products to save money, impacting the store they choose.
The retailer has returned its limited-edition ice cream flavors, adding two new ones to the roster, and has a line of limited snack mixes for the summer.
The capability should boost sales of Target’s own brands of adult beverages, including releases to come such as SunPop Wine, as the retailer saw triple-digit growth in the category during a pilot test.