Private Label Brands

The retailer has rolled out Pure Balance Pro+ dog and cat food that is vet-formulated and joins a move to grow its overall pet assortment to meet the increasing rate of pet households.

Private label spices and seasonings manufacturer Olde Thompson is being acquired by OFI for roughly $950 million through its Olam Holdings subsidiary. 

Trace One is one of the world’s largest retail business platforms that enables collaboration around CPG products and private label.

From margin to simplifying sourcing and mitigating risks, private brands offer an advantage for mass retailers, according to experts at Alphia.

The tool on its website is to help its food manufacturer customers find ingredients that meet their ideal color, freshness and safety solutions.

As retailers look to tap into a growing pet category, Denver-based Alphia is positioning itself as a resource to tap into the ever-increasing sales in the space.

Editor in chief Seth Mendelson discusses the growing role that private label can play as retailers look to build out their pet care approach.