Raley’s has quickened the expansion of its health-focused Raley’s O-N-E format, bringing the total count of stores with the format to three after unveiling its second new store in as many weeks. The latest store is in Reno, Nevada, joining two other stores in its home state of California.
The market is dedicated to providing organic and healthy items, including store brand products under the Raley’s, Raley’s Purely Made and Nob Hill Trading Co. lines, as long as they don’t contain ingredients from the retailer’s “banned ingredient list,” such as high-fructose corn syrup, artificial preservatives, artificial flavors, artificial sweeteners and hydrogenated fats and oils, a spokesman for the retailer previously told Store Brands.
The Reno store and second California store in El Dorado Hills both are conversions, updating a preexisting Raley’s store into a Raley’s O-N-E design. The format is a symbol of what Raley’s has been striving toward the last five years including the removal of private label sugar-sweetened sodas, removing tobacco products, sourcing 100% sustainable fresh seafood, implementing Better-For-You check stands, promoting awareness of added sugar and launching Raley’s Shelf Guide.
The shelves of the new format are stocked with items that only fit the healthy standards of the store, including fresh, nutritious, organic, minimally processed, sustainably sourced and free from ingredients. To reach this goal, the retailer brought in about 4,200 new products to run alongside nearly 12,000 healthy items.