Digital Marketing

CVS is gearing up for the holidays by offering affordable items from its own brand and exclusive collections in addition to discounts on select items.

Walmart is now the first and only retailer to carry the up-and-coming men's personal care brand Dr. Squatch.

Aldi UK is launching a holiday Aldimania collection for the first time, building off the private label chain's previous release of branded Aldi apparel.

Home retailer Bed Bath & Beyond has released its eighth own brand this year — a holiday collection titled H for Happy.

Amazon is preparing for Black Friday in a big way, with discounts available throughout the company's massive inventory, including on private label products.

DoorDash users are now able to order own brands from bargain retailer Dollar General on the platform.

More than 400 unique items from holiday-inspired toys, costumes and more for dogs, cats and small animals to be featured in its Merry Makings at Petco branded collection.

A Sam's Club food truck with own brand holiday treats will travel to locations, while five stores get big parking lot celebrations.