Digital Marketing

CEO of the Fish Agency discusses how store brands need to think about optimizing for e-commerce, the phygital retail world and sustainability into their packages.

Influencers and celebrity endorsements are generally associated with national name brands, but private brands are getting in on the social action.

Sustainable Fisheries Partnership is celebrating its 15th anniversary by launching a new and improved website, along with a book showcasing the group's achievements in sustainable fishing advocacy.

Walmart and tech company eko team up again, and the chain's partnership with GAP Home grows its home goods options into furniture.

Leadership at Kohl's discussed its holiday plans, including new own brands, and a robust program leveraging Pinterest, TikTok, Instagram and more.

Guest post from Jake Rheude of Red Stag Fulfillment discusses how private brands can retain specific e-commerce shoppers.

The meal service acquired by Kroger, sold exclusively inside Kroger stores, had its biggest sales year yet.

Using its own brand products, retailer shares costume inspirations around the hit Netflix show.