Amazon touts own brand, Fresh deals ahead of Black Friday, Thanksgiving

Amazon is preparing for Black Friday in a big way, with discounts available throughout the company's massive inventory, including on private label products.
Zachary Russell
Associate Editor
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Amazon is preparing for its 48-hour Black Friday event, touting “thousands” of deals on a variety of products, including own brands. Beginning on Thursday, Nov. 25, customers can find discounts on items from a variety of categories, most notably select TVs, Alexa-enabled devices, name brand toys, and more. The sale will run through Nov. 26.

In a preview of Black Friday deals, shoppers will have chances to save money on several of Amazon’s own brand product categories. Amazon will offer savings of up to 30% on the company’s own brand men’s and women’s apparel, such as Amazon Essentials clothing, Goodthreads, Lark & Ro and more. Amazon has 112 private clothing brands, which is expected to drive Amazon’s upcoming brick-and-mortar launch.

Amazon customers will see major savings in the tech accessories and home products categories, including from the AmazonBasics line. The company is offering 42% off on select Alexa-enabled devices including Echo Show 5 (2nd Gen) Kids, Echo Buds (2nd Gen) with wired case, and Echo Frames (2nd Gen). Shoppers will find 30% off savings on the Amazon Fire TV 50” 4-Series, Blink video doorbell and the Kindle Oasis. The Fire TV Stick 4K and select Fire HD tablets will be 50% off.

 In the fitness and wellness category, Amazon shoppers will see up to 35% savings, and up to 40% savings on pet food from Amazon’s pet company, Wag. Last but not least in the own brand category, Black Friday shoppers will see of up to 20% on products from Mama Bear, Amazon’s popular own brand baby product company.

Amazon’s other Black Friday deals include savings on name brand toys, electronics, beauty products, apparel, tools and garden, and more.

a green truck is driving down the road

In addition to Black Friday gift deals, Amazon is offering special deals through its Amazon Fresh locations. Beginning Wednesday, Nov. 17, customers buying select turkeys for either Amazon Fresh delivery or at an Amazon Fresh store will receive 30% off any Amazon Kitchen holiday side, including seasoned green beans, cornbread stuffing, cranberry sauce, mashed potatoes, macaroni and cheese and turkey gravy.

From Wednesday, Nov. 17 through Thanksgiving Day, Nov. 25, Amazon Fresh stores will offer seasonal deals on items including fresh and frozen whole turkeys, Vermont maple half hams, pre-baked pumpkin pies, and bottles of our exclusive Cursive Chardonnay and Cursive Pinot Noir.

Finally, ​​Amazon Fresh is offering exclusive, seasonal items from their Fresh and Aplenty brands with items perfect for holiday appetizer and dessert spreads. Customers can build a “dessert-erie board” with new items like Aplenty Lemon Bars Baking Mix, Fresh Holiday Frosted Cookies, Aplenty Milk Chocolate Caramels with Smoked Sea Salt, and Aplenty Caramel Mini Stroopwafels.

Easy-prep appetizers offered include Blue Cheese Stuffed Olives, Aplenty Pretzel Bread Baking Mix, Aplenty Parmesan, Garlic and Herbs Pita Chips, Aplenty Tomato and Herbs Pretzel Crackers, and Aplenty Peppercorn Ranch Gourmet Popcorn.

 Amazon Fresh stores will be open on Thanksgiving Day to help last-minute shoppers fill in their holiday meals. Stores will be open from 6 a.m. to 5 p.m. on Thursday, Nov. 25.