CVS promotes own brands and exclusives as holiday gifts, stocking stuffers

CVS is gearing up for the holidays by offering affordable items from its own brand and exclusive collections in addition to discounts on select items.
Zachary Russell
Associate Editor
Zachary Russell profile picture

While CVS recently announced that the company would be closing a tenth of its locations over the next three years, the pharmacy chain is still touting deals ahead of the holidays.

This year, CVS is touting its ability to make holiday shopping “stress-free” with hundreds of gifts and stocking stuffers under $20, season-long savings, along with digital savings and in-app offerings.  

“This season is all about making special memories with loved ones and those we care about the most,” said Norman de Greve, chief marketing officer at CVS Health. “With millions of customers and patients visiting CVS each day, we’re focused on spreading cheer while providing them with all the little things they need to make big memories. They can find everything from quality gifts to everyday health and beauty needs in one place, making the shopping experience convenient and enjoyable. We’re also launching an exciting line-up of promotions for our ExtraCare members that includes special savings delivered in the CVS App all season long.”

In the gift category, CVS is offering convenient options from CVS’ exclusive store brand line at a great value. The chains own brands helped lead the company to a strong performance in Q3. Holiday deals include the CVS Health 15 lb. Weighted Blanket, CVS Health Multi-purpose Resistance Band Kit, Live Better Apple Cider Vinegar Gummies, and the Goodline Grooming Co. Premium Grooming Kit.


CVS has also expanded their selection of new and exclusive gifts that customers won’t be able to find anywhere else, including the Disney Animated Hot Chocolate Train, Remote-Control Helicopter, Mega Wireless Drone with Wifi Camera, Wireless Boombox Speaker, Women’s Luxury Bathrobe, Wayland Square Percussion Massager, and the Light Up LED Cornhole Set.  

Throughout the season, CVS is offering weekly doorbuster deals in-store including BOGO free and 50% off select items, weekly site-wide offers on including 20% off or $15 off select orders, and weekly promotions on personalized gifts from CVS Photo, including 30-50% off orders and more. CVS shoppers can save on everything they need for the holidays including stocking stuffers, the latest health and wellness products including from CVS’ own brands or holiday cards.

ExtraCare Rewards members can receive $10 in ExtraBucks Rewards after spending $30 on select products, plus personalized SMS and/or exclusive in-app deals. ExtraCare members can also earn everyday rewards throughout the season with 2% back in ExtraBucks Rewards on nearly every purchase in-store or online.