Walmart becomes first retailer of Dr. Squatch

Walmart has expanded its personal care category with the addition of a new, fast-growing brand. They are now the first and only retailer to carry Dr. Squatch, a natural men’s soap and personal care company. Walmart shoppers can now live up to Dr. Squatch’s slogan: “feel like a man, smell like a champion.”

Founded in 2013 by Jack Haldrup, who suffers from psoriasis, Dr. Squatch makes natural men's personal care products in a variety of scents. Th brand is quickly growing, achieving over 4x growth in 2020 and reaching over $100M in revenue. The brand is known for its comedy advertisements and social media presence.

"The Dr. Squatch brand has experienced immense growth over the past few years and we couldn't be prouder to elevate our omnichannel retail strategy by selling our products in Walmart stores nationwide," said Haldrup, founder and CEO of Dr. Squatch. "As the largest retailer in the world, Walmart is uniquely positioned to help us achieve our goals of continued growth and empowering men to lead healthier and happier lives."

All Dr. Squatch products are made from natural ingredients and are free from harsh chemicals and synthetic ingredients. At more than 1,600 Walmart stores and online, consumers are now able to purchase:

• The brand's best-selling bar soaps in scents like Pine Tar, Fresh Falls, Wood Barrel Bourbon and Cedar Citrus ($5.98)
• Soap Gripper shower booster that helps extend the life of your soap ($5.98)
• Shampoo and conditioner in Pine Tar and Fresh Falls scents ($11.98)

"Over the past year, our customers have expressed a need for more natural personal care products as part of a heightened focus on self-care," said Shawn Townzen, vice president merchandising, personal care at Walmart. "As we look to provide Walmart shoppers with more options to meet their needs, we are thrilled to be the first retailer to carry a full array of Dr. Squatch products in our stores."