Sedano's Supermarket releases first issue of store magazine

Two Florida-based companies, Sedano's Supermarket and Havas House, have launched the retailer's new store magazine featuring recipes using own brand ingredients.
Zachary Russell
Associate Editor
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Sedano's Supermarkets, a Florida-based retailer of Hispanic foods, has released the first issue of its magazine as part of a partnership with media company Havas House. The bilingual magazine, Nuestra Sazón, meaning Our Flavors, celebrates the Latin cuisine and culture through entertaining stories and comida criolla recipes customers can make at home using ingredients from the chain’s own brands and more.

"We are excited to present our current and potential customers with this new culinary-focused publication," said Javier Herrán, chief marketing officer at Sedano's. "Featuring engaging articles and delicious recipes for Thanksgiving and Nochebuena celebrations, the magazine has been mailed directly to tens of thousands of homes throughout South Florida."

In the inaugural issue, readers will meet local abuela Tania Martínez and her family, learn how Madrileños celebrate Christmas and New Year's, try out a coquito-style recipe from another country, cook the perfect lechon asado for Nochebuena, and much more.

"No other supermarket has been such a significant part of the South Florida community as Sedano's, and we are honored to bring their dedication to their customers to life within the pages of Nuestra Sazón," said Marisa Beazel, president and publisher of Havas House. "We also hope to introduce customers to unique products and recipes that will foster new culinary traditions for their families."

The inaugural winter issue is currently available online and will be delivered to homes throughout South Florida. Sedano's will also further promote the publication and its content through a robust social media campaign and monthly e-newsletters to its more than 30,000 subscribers. The next issue will come next Spring to promote Sedano’s 60th anniversary and feature Easter/Holy Week recipes.