Marketing Report: Earning Own Brand InfluencersInfluencers and celebrity endorsements are generally associated with national name brands, but private brands are getting in on the social action. Sustainable Fisheries Partnership celebrates milestone with website and bookSustainable Fisheries Partnership is celebrating its 15th anniversary by launching a new and improved website, along with a book showcasing the group's achievements in sustainable fishing advocacy. Walmart announces new interactive tools for parents, expands GAP exclusives Walmart and tech company eko team up again, and the chain's partnership with GAP Home grows its home goods options into furniture. Kohl's ups digital spend for the holidays, own brands to be featured Leadership at Kohl's discussed its holiday plans, including new own brands, and a robust program leveraging Pinterest, TikTok, Instagram and more. 6 types of e-commerce shoppers Guest post from Jake Rheude of Red Stag Fulfillment discusses how private brands can retain specific e-commerce shoppers. Home Chef hits massive annual sales goal The meal service acquired by Kroger, sold exclusively inside Kroger stores, had its biggest sales year yet. Walmart gets shoppers dressed for 'Squid Game' Using its own brand products, retailer shares costume inspirations around the hit Netflix show. Trader Joe’s talks pasta, olive oil Popular discount chain shared what’s trending in the category in a recent podcast, paired that with a limited-time red wine release. The Giant Company highlights own brands in new ad campaign Two 30-second commercials, part of a broader integrated campaign, highlight the chain's delivery service, rewards program and private label brands. Gopuff intros first exclusive offering Delivery service partnered with a local ice cream brand for a tropical exclusive flavor launch. First Previous 51 52 53 54 55 Next Last
